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The Girl Who Hated Books
This animated short about literacy introduces us to Meena, a young girl who hates books even though her parents love to read. Books are everywhere in Meena's house, in cupboards, drawers and even piled up on the stairs. Still, she refuses to even open one up. But when her cat Max accidentally knocks down a huge stack, pandemonium ensues and nothing is ever the same again...
Working on the video
Working on the video
READER 1st TERM 2014-2015
THE BODY by Stephen King
Stephen King was born in 1947 in Portland, Maine, the American state where The Body is set. His father, a merchant seaman, deserted the family in 1950, and Stephen and his brother David were raised alone by their mother. Early on in life, King became addicted to radio horror tales and science fiction films. According to one report, he was ‘oversized and ungainly’ as a boy and ‘predictably chosen last’ in team games. At high school, he began to write stories, and
at the University of Maine took creative writing courses.
Stephen King was born in 1947 in Portland, Maine, the American state where The Body is set. His father, a merchant seaman, deserted the family in 1950, and Stephen and his brother David were raised alone by their mother. Early on in life, King became addicted to radio horror tales and science fiction films. According to one report, he was ‘oversized and ungainly’ as a boy and ‘predictably chosen last’ in team games. At high school, he began to write stories, and
at the University of Maine took creative writing courses.
RELATIVE CLAUSES
Practice RELATIVE CLAUSES.
CLICK HERE and re write the sentences in such a way that they have the same meaning. Use a RELATIVE PRONOUN.
EXTREME SPORTS
Do you like the excitement of extreme sports? If so, you might be an 'adrenaline junkie'. Find out more about white-water rafting and parkour in this video.
Guerrilla marketing
Guerrilla marketing is an advertising strategy in which low-cost unconventional means (graffiti, sticker bombing, flash mobs) are utilized, often in a localized fashion or large network of individual cells, to convey or promote a product or an idea. The term guerrilla marketing is easily traced to guerrilla warfare which utilizes atypical tactics to achieve a goal in a competitive and unforgiving environment.
The concept of guerrilla marketing was invented as an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget. Typically, guerrilla marketing campaigns are unexpected and unconventional, potentially interactive, andconsumers are targeted in unexpected places.
The objective of guerrilla marketing is to create a unique, engaging and thought-provoking concept to generate buzz, and consequently turnviral. The term was coined and defined by Jay Conrad Levinson in his book Guerrilla Marketing. The term has since entered the popular vocabulary and marketing textbooks.
Guerrilla marketing involves unusual approaches such as intercept encounters in public places, street giveaways of products, PR stunts, or any unconventional marketing intended to get maximum results from minimal resources. More innovative approaches to Guerrilla marketing now utilize mobile digital technologies to engage the consumer and create a memorable brand experience.
Guerrilla marketing focuses on low cost creative strategies of marketing. Basic requirements are time, energy, and imagination and not money. Sales do not compose of the primary static to measure business but is replaced by profit. Emphasis is on retaining existing customers then acquiring new ones.
READERS FOR 2nd TERM.
Remember you only have to choose one.
ENJOY!
The Growing Pains of Adrian Mole is the sequel to The Secret Diary of Adrian Mole and is the charming, hilarious and explicit diary of a British teenager who lives in a modern suburban setting. Adrian is an only child whose parents’ marriage is in crisis and Adrian is often caught between them. He records his
experiences and observations of life over a period of fourteen months, which includes part of his fourth year and most of his fifth year of secondary school.
Brave New World is about life in the New World more than 500 years from now and most of it takes place in and around London. The story begins in the Hatchery and Conditioning Centre, an institution of human mass-production. The Director of the Centre is leading a tour of male students. They are learning about the process of genetic engineering and they hear a lecture from Mustapha Mond on the principles of human conditioning, the drug soma and sleep teaching.
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