London Time
READER 1st TERM 2014-2015
THE BODY by Stephen King
Stephen King was born in 1947 in Portland, Maine, the American state where The Body is set. His father, a merchant seaman, deserted the family in 1950, and Stephen and his brother David were raised alone by their mother. Early on in life, King became addicted to radio horror tales and science fiction films. According to one report, he was ‘oversized and ungainly’ as a boy and ‘predictably chosen last’ in team games. At high school, he began to write stories, and
at the University of Maine took creative writing courses.
Stephen King was born in 1947 in Portland, Maine, the American state where The Body is set. His father, a merchant seaman, deserted the family in 1950, and Stephen and his brother David were raised alone by their mother. Early on in life, King became addicted to radio horror tales and science fiction films. According to one report, he was ‘oversized and ungainly’ as a boy and ‘predictably chosen last’ in team games. At high school, he began to write stories, and
at the University of Maine took creative writing courses.
RELATIVE CLAUSES
Practice RELATIVE CLAUSES.
CLICK HERE and re write the sentences in such a way that they have the same meaning. Use a RELATIVE PRONOUN.
EXTREME SPORTS
Do you like the excitement of extreme sports? If so, you might be an 'adrenaline junkie'. Find out more about white-water rafting and parkour in this video.
Guerrilla marketing
Guerrilla marketing is an advertising strategy in which low-cost unconventional means (graffiti, sticker bombing, flash mobs) are utilized, often in a localized fashion or large network of individual cells, to convey or promote a product or an idea. The term guerrilla marketing is easily traced to guerrilla warfare which utilizes atypical tactics to achieve a goal in a competitive and unforgiving environment.
The concept of guerrilla marketing was invented as an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget. Typically, guerrilla marketing campaigns are unexpected and unconventional, potentially interactive, andconsumers are targeted in unexpected places.
The objective of guerrilla marketing is to create a unique, engaging and thought-provoking concept to generate buzz, and consequently turnviral. The term was coined and defined by Jay Conrad Levinson in his book Guerrilla Marketing. The term has since entered the popular vocabulary and marketing textbooks.
Guerrilla marketing involves unusual approaches such as intercept encounters in public places, street giveaways of products, PR stunts, or any unconventional marketing intended to get maximum results from minimal resources. More innovative approaches to Guerrilla marketing now utilize mobile digital technologies to engage the consumer and create a memorable brand experience.
Guerrilla marketing focuses on low cost creative strategies of marketing. Basic requirements are time, energy, and imagination and not money. Sales do not compose of the primary static to measure business but is replaced by profit. Emphasis is on retaining existing customers then acquiring new ones.
READERS FOR 2nd TERM.
Remember you only have to choose one.
ENJOY!
The Growing Pains of Adrian Mole is the sequel to The Secret Diary of Adrian Mole and is the charming, hilarious and explicit diary of a British teenager who lives in a modern suburban setting. Adrian is an only child whose parents’ marriage is in crisis and Adrian is often caught between them. He records his
experiences and observations of life over a period of fourteen months, which includes part of his fourth year and most of his fifth year of secondary school.
Brave New World is about life in the New World more than 500 years from now and most of it takes place in and around London. The story begins in the Hatchery and Conditioning Centre, an institution of human mass-production. The Director of the Centre is leading a tour of male students. They are learning about the process of genetic engineering and they hear a lecture from Mustapha Mond on the principles of human conditioning, the drug soma and sleep teaching.
A summary of verb tenses.
This lesson is a summary of all 12 English tenses. There are diagrams and examples to give a brief summary of the logic of each tense and how it is used. English tenses.
A bit of this and that.
A good site for revising: prepositions, articles, grammar...The Grammar Aquarium
Three word expressions
Here are ten common English expressions, along with an explanation and example sentence.
Black and white
Dos and don'ts
Haves and have nots
Ins and outs
Kiss and tell
Odds and ends
P's and Q's
Pros and cons
Rights and wrongs
Tried and tested
black and white = something which is extremely clear: "He told her in black and white that she couldn't leave the house while he was out."
dos and don'ts = the rules: "There are various do's and don'ts about driving in the UK."
haves and have nots = people who are rich and those who are not: "In London you can find the haves and have nots of the population."
ins and outs = the details: "I don't know the ins and outs of the situation, so I can't really advise you."
kiss and tell = when someone sells a story of themselves and a famous person: "The British tabloids are famous for publishing kiss and tell stories."
odds and ends = small pieces of various items: "She made a stew with the odds and ends she found in the fridge."
P's and Q's = manners (such as please and thank you): "Mind your P's and Q's when you visit them!"
pros and cons = advantages and disadvantages: "There are a few pros and cons that we should consider before buying a new house."
rights and wrongs = all the good points and bad points of a situation: "Regardless of the rights and wrongs of company policy, you need to give a month's notice."
tried and tested = something which has been well tested: "Using salt is a tried and tested way of getting red wine out of a carpet."
Here are ten more expressions:
Ups and downs
Come and go
Back and forth
Dribs and drabs
Said and done
Cat and mouse
Trial and error
Flesh and blood
Down and out
By and large
ups and downs = very good times and very bad times: "They have a lot of ups and downs in their relationship."
come and go = use somewhere as your base: "Feel free to come and go as you please!"
back and forth = not to stay still, but to keep travelling between two places: "I'm so glad I'm moving. I was getting sick of going back and forth every day. Now my journey to work will be a lot quicker."
dribs and drabs = not a steady amount of something: "The marathon runners finished in dribs and drabs."
said and done = to have the final word on something: "When it's all said and done, the new reception area is going to be a credit to the company."
cat and mouse = doing something in the same way that a cat plays with a mouse: "The guerillas played a cat and mouse game with the much better-equipped army."
trial and error = to do something new by making experiments and occasionally failing: "The new computer system has been installed. But it's a bit trial and error at the moment – nobody really knows how to use it."
flesh and blood = your family: "I have to help him if I can – he's my flesh and blood."
down and out = someone who has no money at all who has to live on the street: "There are too many young down and outs in London."
by and large = generally: "By and large, our customers prefer good service to low prices."
And a further ten expressions:
Up and running = in operation: "The new company is now up and running."
Noughts and crosses = a game where you take it in turns to put your symbol (either a nought or a cross) into one of nine spaces. The idea is to have a row of either three noughts or three crosses, but your opponent tries to block you. The game looks like this:
O X O
X O X
X O X
Bring and buy = a fair where people try to raise money for a cause by bringing something that other people might want to buy: "I'm making a cake for the school's bring and buy next week."
Hide and seek = a children's game where one child hides and the others try to find him / her: "Someone's been playing hide and seek with the TV remote control again!"
Around and about = a vague phrase to avoid saying where you have been exactly: "Where have you been – I've been worried!"
"Oh, around and about, you know."
To and fro = another way of saying "back and forth": "I'm exhausted – I've been going to and fro all week!"
Over and out = something you say to show you have come to the end of your message: "The last thing they heard from the pilot was 'over and out'."
Done and dusted = properly finished: "Well, that's this project done and dusted. We need a holiday now."
Dead and buried = something that will not happen: "That idea is now dead and buried – the Executive Committee decided some time ago to go with another proposal."
Wine and dine = to entertain someone lavishly: "He's well-known for wining and dining his business partners."
Bread and butter = your main source of income, or the most important issue: "Health and education are the bread and butter issues facing the UK government."
Spick and span = very tidy and clean: "Her house is spick and span at all times."
Wheel and deal = to make deals when buying and selling things: "If you need a new car, try speaking to John. He's a bit of a wheeler and dealer!"
Writing Narrative Paragraphs
Narrative paragraphs are often used to describe what a person does over a period of time. Read this example narrative paragraph, notice how words like 'later' are used to connect what happens.
Yesterday evening I got home from work at 6 o'clock. My wife had prepared dinner which we ate immediately. After I had cleaned up the kitchen, we watched TV for about an hour. Then we got ready to go out with some friends. Our friends arrived at about 9 o'clock and we chatted for a while. Later we decided to visit a jazz club and listen to some music. We really enjoyed ourselves and stayed late. We finally left at one o'clock in the morning.
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